//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Digital luxury : transforming...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
17,666
Markenführung
17,252
Marketingmanagement
16,292
Marketing management
16,262
Consumer behaviour
10,404
Konsumentenverhalten
10,366
Markenimage
7,492
Brand image
7,395
Markenartikel
5,562
Brand
5,550
Relationship marketing
4,299
Beziehungsmarketing
4,296
Marketing
4,169
Theorie
2,922
Theory
2,922
Deutschland
2,755
Online-Marketing
2,695
Germany
2,639
Internet marketing
2,633
Luxury goods
2,633
Luxusgüter
2,624
Social Web
2,420
Social web
2,417
Markenpolitik
2,205
USA
1,917
United States
1,870
Werbewirkung
1,539
Advertising effects
1,524
Strategisches Management
1,475
Internationales Marketing
1,354
Werbung
1,337
International marketing
1,328
Advertising
1,272
Unternehmenserfolg
1,226
Innovation
1,216
Firm performance
1,206
Strategic management
1,134
Einzelhandel
1,063
Retail trade
1,036
Marketingstrategie
975
more ...
less ...
Online availability
All
Undetermined
11,468
Free
4,141
Type of publication
All
Article
23,104
Book / Working Paper
13,018
Journal
87
Other
5
Type of publication (narrower categories)
All
Article in journal
17,794
Aufsatz in Zeitschrift
17,794
Aufsatz im Buch
4,703
Book section
4,703
Hochschulschrift
1,902
Graue Literatur
1,597
Non-commercial literature
1,597
Thesis
1,476
Collection of articles of several authors
1,075
Sammelwerk
1,075
Case study
887
Fallstudie
887
Working Paper
841
Arbeitspapier
825
Lehrbuch
789
Textbook
674
Aufsatzsammlung
673
Bibliografie enthalten
577
Bibliography included
577
Konferenzschrift
300
Ratgeber
285
Guidebook
269
Reprint
210
research-article
208
Dissertation u.a. Prüfungsschriften
196
Conference paper
190
Konferenzbeitrag
190
Conference proceedings
189
Handbook
121
Handbuch
121
Glossar enthalten
109
Glossary included
109
Interview
58
Fallstudiensammlung
57
Collection of articles written by one author
56
Sammlung
56
review
53
non-article
51
review-article
45
conceptual-paper
44
more ...
less ...
Language
All
English
28,065
German
7,601
Undetermined
285
French
138
Polish
56
Russian
40
Italian
25
Hungarian
24
Spanish
18
Dutch
16
Swedish
15
Ukrainian
11
Portuguese
6
Romanian
4
Serbian
4
Bulgarian
3
Slovak
3
Lithuanian
2
Turkish
2
Valencian
1
Czech
1
Danish
1
Finnish
1
Croatian
1
Kazakh
1
Macedonian
1
Slovenian
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
161
Burmann, Christoph
145
Bruhn, Manfred
135
Meffert, Heribert
123
Kotler, Philip
105
Baumgarth, Carsten
95
Wiedmann, Klaus-Peter
85
Melewar, T. C.
83
Keller, Kevin Lane
79
Tomczak, Torsten
78
Homburg, Christian
77
Huber, Frank
75
Bauer, Hans H.
66
Balmer, John M. T.
62
Ahlert, Dieter
58
Pepels, Werner
54
Phau, Ian
50
Vrontis, Demetris
50
Kirchgeorg, Manfred
48
Kumar, V.
48
Sheth, Jagdish N.
46
Loureiro, Sandra Maria Correia
45
De Chernatony, Leslie
44
Foroudi, Pantea
44
Backhaus, Klaus
43
Bang, Nguyen
43
Ko, Eunju
43
Herrmann, Andreas
41
Christodoulides, George
40
Kitchen, Philip J.
40
Merrilees, Bill
40
Langner, Tobias
39
Rajagopal
39
Schmidt, Holger J.
39
Kapferer, Jean-Noël
38
Pitt, Leyland F.
38
Schultz, Don E.
37
Pelsmacker, Patrick de
36
Fantapié Altobelli, Claudia
35
O'Cass, Aron
35
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
168
American Marketing Association
58
Gesellschaft zur Erforschung des Markenwesens
26
National Bureau of Economic Research
26
Verlag Dr. Kovač
23
Books on Demand GmbH <Norderstedt>
22
Haufe-Lexware GmbH & Co. KG
21
European Society for Opinion and Marketing Research
16
IGI Global
16
Information Resources Management Association
16
Verlag Franz Vahlen
15
Fördergesellschaft Marketing an der Universität Augsburg
14
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
NetLibrary, Inc
13
OECD
13
De Gruyter Oldenbourg
12
Fachhochschule Reutlingen / European School of Business
12
Springer International Publishing
12
Edward Elgar Publishing
11
Springer Gabler <Firma>
11
Campus Verlag
10
Harvard Graduate School of Business Administration
9
Chartered Institute of Marketing
8
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
8
UVK Verlagsgesellschaft mbH
8
American Management Association
7
DePaul University / College of Commerce
7
Duncker & Humblot
7
Gesellschaft für Konsum-, Markt- und Absatzforschung
7
Helmut-Schmidt-Universität
7
Wiley-VCH
7
AMACOM
6
Center of Market Oriented Product and Production Management
6
Erasmus Research Institute of Management
6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
Springer-Verlag GmbH
6
Uni-Taschenbücher GmbH
6
W. Kohlhammer GmbH
6
Erich-Schmidt-Verlag
5
Pearson Studium
5
more ...
less ...
Published in...
All
Journal of business research : JBR
970
The journal of brand management : an international journal
592
SpringerLink / Bücher
497
The journal of product & brand management
410
Journal of retailing and consumer services
400
Industrial marketing management : the international journal for industrial and high-tech firms
341
Journal of strategic marketing
283
European journal of marketing : EJM
237
Journal of marketing management : MM
213
Journal of marketing communications
200
Marketing intelligence & planning
199
Journal of the Academy of Marketing Science
190
Journal of marketing
176
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
170
Psychology & marketing
168
International journal of hospitality management
163
Springer eBook Collection
154
Asia Pacific journal of marketing and logistics
151
The journal of business & industrial marketing
136
Europäische Hochschulschriften / 5
131
Gabler Edition Wissenschaft
116
Journal of Product & Brand Management
116
International marketing review
115
Journal of advertising research
108
Marketing letters : a journal of research in marketing
106
International journal of internet marketing and advertising : IJIMA
101
Strategic Direction
100
Business horizons
97
Journal of fashion marketing and management
97
Marketing : ZFP ; journal of research and management
97
Journal of global marketing
96
Journal of marketing research : JMR
94
The IUP journal of brand management : IJBRM
93
The marketing review
92
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
91
Cogent business & management
90
Journal of international consumer marketing
90
Innovatives Markenmanagement
89
Journal of promotion management : JPM
89
International journal of advertising : the review of marketing communications
86
more ...
less ...
Source
All
ECONIS (ZBW)
34,465
USB Cologne (EcoSocSci)
1,095
Other ZBW resources
451
RePEc
124
EconStor
41
BASE
20
USB Cologne (business full texts)
16
ArchiDok
1
OLC EcoSci
1
more ...
less ...
Showing
121
-
130
of
36,214
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
121
Hip to be cool : a Gen Y view of conterfeit luxury products
Francis, Julie E.
;
Burgess, Lois
;
Lu, Mingyuan
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 588-602
Persistent link: https://www.econbiz.de/10011392989
Saved in:
122
The role of visual art in enhancing perceived prestige of luxury brands
Lee, Hsiao-Ching
;
Chen, Wei-Wei
;
Wang, Chih-Wei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 593-606
Persistent link: https://www.econbiz.de/10011399136
Saved in:
123
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
124
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
125
The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
Saved in:
126
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
127
The impact of attitude functions on luxury brand consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
Saved in:
128
Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav
;
Banerjee, Madhumita
;
Singh, Jaywant
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
Saved in:
129
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
130
Expressing herself through brands : the Arab woman's perspective
Alserhan, Baker Ahmad
;
Halkias, Daphne
;
Wood …
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10011418400
Saved in:
First
Prev
9
10
11
12
13
14
15
16
17
18
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->