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5,717
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4,387
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4,382
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2,183
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2,169
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2,054
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1,973
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1,846
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Kreutzer, Ralf T.
45
Goldfarb, Avi
31
Tucker, Catherine
31
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
27
Fritz, Wolfgang
23
Wilbur, Kenneth C.
23
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
19
Pelsmacker, Patrick de
19
Schwarz, Torsten
19
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
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Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Stephen, Andrew T.
16
Wirtz, Bernd W.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Martínez-López, Francisco J.
15
Tan, Yong
15
Ahuja, Vandana
14
Bauer, Hans H.
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hudders, Liselot
14
Ko, Eunju
14
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Springer Fachmedien Wiesbaden
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24
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23
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16
Haufe-Lexware GmbH & Co. KG
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Springer Gabler <Firma>
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
OECD
9
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
6
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
Technische Universität Braunschweig
5
Campus Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Peter Lang GmbH
4
Rheinwerk Verlag
4
Springer International Publishing
4
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4
Universität Bremen
4
Verlag Dr. Kovač
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epubli GmbH
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3
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3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
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2
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2
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2
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2
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2
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2
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Journal of business research : JBR
321
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
133
SpringerLink / Bücher
128
Journal of advertising research
127
Journal of marketing communications
118
International journal of advertising : the review of marketing communications
117
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
Springer eBook Collection
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Tourism management : research, policies, practice
78
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
66
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Journal of promotion management : JPM
59
Psychology & marketing
59
Business horizons
57
The journal of product & brand management
55
Journal of marketing
54
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
48
Marketing intelligence & planning
48
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
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ECONIS (ZBW)
13,181
USB Cologne (EcoSocSci)
130
EconStor
26
OLC EcoSci
5
BASE
3
RePEc
3
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Sind die Tage der gedruckten Prospekte gezählt?
Engel, Dirk
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
1
,
pp. 36-40
Persistent link: https://www.econbiz.de/10014246642
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2
Advertising media
Jugenheimer, Donald W.
;
Turk, Peter B.
-
1980
Persistent link: https://www.econbiz.de/10000559263
Saved in:
3
Advertising in the world of new media
Berg, Scott
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 56-83)
.
2008
Persistent link: https://www.econbiz.de/10003755905
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4
Der Köder zum Mitmachen : Online-
Mediaplanung
mit Targeting-Technologien
Kastner, Margit
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003863610
Saved in:
5
q. e. d. - Qualität - Effizienz - Display : Studie zum Einfluss des Werbeumfeldes und der Nutzungsintensität auf die Wirkung von Online-Display-Kampagnen
2009
Persistent link: https://www.econbiz.de/10003902873
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6
Advertising on the internet : perceptions of advertising agencies and marketing managers
Drossos, Dimitris A.
;
Fouskas, Konstantinos G.
; …
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 244-264
Persistent link: https://www.econbiz.de/10008907874
Saved in:
7
Digital Signage : die nächste Out-of-Home-Generation
Berger, Thomas
- In:
Wirtschaftsinformatik & Management : Zeitschrift für …
2
(
2010
)
1
,
pp. 16-19
Persistent link: https://www.econbiz.de/10003928065
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8
Search engine advertising : channel substitution when pricing ads to context
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 458-470
Persistent link: https://www.econbiz.de/10008988421
Saved in:
9
Welche Emotionen beeinflussen Konsumenten bei der Weiterleitung viraler Videospots?
Binggeser, Ellen
;
Hammon, Larissa
;
Hampel, Stefan
; …
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 71-86)
.
2011
Persistent link: https://www.econbiz.de/10009010232
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10
Media mix : a pragmatic solution for advertising complexities
Rehman, Varisha
;
Vaish, Anurika
- In:
International journal of management practice : IJMP
4
(
2010/11
)
4
,
pp. 345-359
Persistent link: https://www.econbiz.de/10009010474
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