//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Das Ende der Online-Werbung, w...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Online-Marketing
12,947
Internet marketing
12,533
Social Web
5,717
Social web
5,710
Konsumentenverhalten
4,387
Consumer behaviour
4,382
Werbewirkung
2,183
Advertising effects
2,169
Electronic Commerce
2,054
Online-Handel
1,976
Online retailing
1,973
E-commerce
1,934
Werbung
1,867
Advertising
1,846
Viral marketing
1,723
Virales Marketing
1,723
Markenführung
1,603
Brand management
1,594
Beziehungsmarketing
1,544
Relationship marketing
1,536
Internet
1,180
Marketingmanagement
1,170
Marketing management
1,155
Markenimage
910
Brand image
900
Website
854
Social media
845
social media
810
Suchmaschine
705
Search engine
696
Marketing
644
Soziales Netzwerk
571
Deutschland
537
USA
507
United States
502
Germany
499
Digitalisierung
487
Social network
482
Digitization
455
Brand
445
more ...
less ...
Online availability
All
Undetermined
5,655
Free
2,312
Type of publication
All
Article
9,200
Book / Working Paper
4,100
Journal
48
Type of publication (narrower categories)
All
Article in journal
7,787
Aufsatz in Zeitschrift
7,787
Aufsatz im Buch
1,410
Book section
1,410
Graue Literatur
549
Non-commercial literature
549
Working Paper
414
Arbeitspapier
399
Collection of articles of several authors
275
Sammelwerk
275
Hochschulschrift
271
Ratgeber
246
Guidebook
231
Aufsatzsammlung
217
Case study
181
Fallstudie
181
Thesis
126
Lehrbuch
119
Conference paper
111
Konferenzbeitrag
111
Textbook
94
Konferenzschrift
67
Glossar enthalten
39
Glossary included
39
Handbook
37
Handbuch
37
Collection of articles written by one author
28
Sammlung
28
Conference proceedings
22
Bibliografie enthalten
13
Bibliography included
13
Dissertation u.a. Prüfungsschriften
10
Interview
10
Market information
10
Marktinformation
10
Amtsdruckschrift
7
Festschrift
7
Government document
7
Statistik
7
Einführung
6
more ...
less ...
Language
All
English
11,802
German
1,520
French
11
Undetermined
8
Polish
6
Russian
6
Swedish
4
Spanish
3
Serbian
2
Czech
1
Italian
1
Dutch
1
Slovak
1
more ...
less ...
Author
All
Kreutzer, Ralf T.
45
Goldfarb, Avi
31
Tucker, Catherine
31
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
27
Fritz, Wolfgang
23
Wilbur, Kenneth C.
23
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
19
Pelsmacker, Patrick de
19
Schwarz, Torsten
19
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Stephen, Andrew T.
16
Wirtz, Bernd W.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Martínez-López, Francisco J.
15
Tan, Yong
15
Ahuja, Vandana
14
Bauer, Hans H.
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hudders, Liselot
14
Ko, Eunju
14
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
91
IGI Global
24
National Bureau of Economic Research
23
Information Resources Management Association
16
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
OECD
9
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
6
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
Technische Universität Braunschweig
5
Campus Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Peter Lang GmbH
4
Rheinwerk Verlag
4
Springer International Publishing
4
UVK Verlagsgesellschaft mbH
4
Universität Bremen
4
Verlag Dr. Kovač
4
epubli GmbH
4
Duncker & Humblot
3
Edward Elgar Publishing
3
Institut für Demoskopie Allensbach
3
NetLibrary, Inc
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
2
Organisation der Media-Agenturen
2
more ...
less ...
Published in...
All
Journal of business research : JBR
321
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
133
SpringerLink / Bücher
128
Journal of advertising research
127
Journal of marketing communications
118
International journal of advertising : the review of marketing communications
117
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
Springer eBook Collection
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Tourism management : research, policies, practice
78
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
66
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Journal of promotion management : JPM
59
Psychology & marketing
59
Business horizons
57
The journal of product & brand management
55
Journal of marketing
54
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
48
Marketing intelligence & planning
48
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
more ...
less ...
Source
All
ECONIS (ZBW)
13,181
USB Cologne (EcoSocSci)
130
EconStor
26
OLC EcoSci
5
BASE
3
RePEc
3
Showing
1
-
10
of
13,348
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sind die Tage der gedruckten Prospekte gezählt?
Engel, Dirk
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
1
,
pp. 36-40
Persistent link: https://www.econbiz.de/10014246642
Saved in:
2
Advertising media
Jugenheimer, Donald W.
;
Turk, Peter B.
-
1980
Persistent link: https://www.econbiz.de/10000559263
Saved in:
3
Advertising in the world of new media
Berg, Scott
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 56-83)
.
2008
Persistent link: https://www.econbiz.de/10003755905
Saved in:
4
Der Köder zum Mitmachen : Online-
Mediaplanung
mit Targeting-Technologien
Kastner, Margit
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003863610
Saved in:
5
q. e. d. - Qualität - Effizienz - Display : Studie zum Einfluss des Werbeumfeldes und der Nutzungsintensität auf die Wirkung von Online-Display-Kampagnen
2009
Persistent link: https://www.econbiz.de/10003902873
Saved in:
6
Advertising on the internet : perceptions of advertising agencies and marketing managers
Drossos, Dimitris A.
;
Fouskas, Konstantinos G.
; …
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 244-264
Persistent link: https://www.econbiz.de/10008907874
Saved in:
7
Digital Signage : die nächste Out-of-Home-Generation
Berger, Thomas
- In:
Wirtschaftsinformatik & Management : Zeitschrift für …
2
(
2010
)
1
,
pp. 16-19
Persistent link: https://www.econbiz.de/10003928065
Saved in:
8
Search engine advertising : channel substitution when pricing ads to context
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 458-470
Persistent link: https://www.econbiz.de/10008988421
Saved in:
9
Welche Emotionen beeinflussen Konsumenten bei der Weiterleitung viraler Videospots?
Binggeser, Ellen
;
Hammon, Larissa
;
Hampel, Stefan
; …
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 71-86)
.
2011
Persistent link: https://www.econbiz.de/10009010232
Saved in:
10
Media mix : a pragmatic solution for advertising complexities
Rehman, Varisha
;
Vaish, Anurika
- In:
International journal of management practice : IJMP
4
(
2010/11
)
4
,
pp. 345-359
Persistent link: https://www.econbiz.de/10009010474
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->