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Kreutzer, Ralf T.
45
Goldfarb, Avi
31
Skiera, Bernd
31
Tucker, Catherine
31
Dwivedi, Yogesh Kumar
27
Fritz, Wolfgang
23
Law, Chun Hung Roberts
23
Wilbur, Kenneth C.
23
Ghose, Anindya
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
19
Pelsmacker, Patrick de
19
Schwarz, Torsten
19
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Smith, Katherine Taken
17
Wirtz, Bernd W.
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Stephen, Andrew T.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Martínez-López, Francisco J.
15
Reijmersdal, Eva A. van
15
Scott, David Meerman
15
Tan, Yong
15
Ahuja, Vandana
14
Bauer, Hans H.
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
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Springer Fachmedien Wiesbaden
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Haufe-Lexware GmbH & Co. KG
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Springer Gabler <Firma>
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American Marketing Association
9
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
OECD
9
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
6
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
Technische Universität Braunschweig
5
Campus Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Peter Lang GmbH
4
Rheinwerk Verlag
4
Springer International Publishing
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UVK Verlagsgesellschaft mbH
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Universität Bremen
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Verlag Dr. Kovač
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epubli GmbH
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2
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2
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2
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Journal of business research : JBR
321
International journal of internet marketing and advertising : IJIMA
212
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
133
Journal of advertising research
127
SpringerLink / Bücher
127
Journal of marketing communications
121
International journal of advertising : the review of marketing communications
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of electronic marketing and retailing : IJEMR
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
Springer eBook Collection
91
International journal of hospitality management
87
Information systems research : ISR
86
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Tourism management : research, policies, practice
78
Journal of internet commerce
77
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
66
International journal of technology marketing : IJTMkt
63
Cogent business & management
61
Journal of management information systems : JMIS
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of promotion management : JPM
59
Psychology & marketing
59
Marketing intelligence & planning
58
Business horizons
57
The journal of product & brand management
55
Journal of marketing
54
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of travel and tourism marketing
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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ECONIS (ZBW)
13,377
USB Cologne (EcoSocSci)
130
EconStor
26
OLC EcoSci
5
BASE
3
RePEc
3
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61
Aufgaben und Methoden der Werbeträgerforschung aus der Sicht der Werbeträgerplanung
Bender, Michael
-
1974
Persistent link: https://www.econbiz.de/10000112977
Saved in:
62
Zum Stand der Intermedia-Forschung
Schulz, Winfried
;
Müller-Grote, Peer
-
1974
Persistent link: https://www.econbiz.de/10000114914
Saved in:
63
Medienkonkurrenz auf dem Werbemarkt : Zielgruppendifferenzierung in der Angebotsstrategie der Werbeträger Presse, Rundfunk und Fernsehen
Korff-Sage, Kirsten
-
1999
Persistent link: https://www.econbiz.de/10000681792
Saved in:
64
Standard-Lexikon für
Mediaplanung
und Mediaforschung in Deutschland
Koschnick, Wolfgang J.
-
1995
-
2., überab. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000531554
Saved in:
65
AWA : Allensbacher Marktanalyse, Werbeträgeranalyse
Institut für Demoskopie Allensbach
-
Allensbach : Institut für Demoskopie
-
[19]92 -
Persistent link: https://www.econbiz.de/10000535071
Saved in:
66
Media & Marketing : ein Magazin der Produktamilie W & V
München : Europa-Fachpresse-Verl.
-
1997,10 - 2007
Persistent link: https://www.econbiz.de/10000643633
Saved in:
67
Advertising media : creative planning in media selection
Brown, Lyndon O.
;
Lessler, Richard S.
;
Weilbacher, …
-
1957
Persistent link: https://www.econbiz.de/10000674733
Saved in:
68
Advertising media and campaign planning
Swindells, Anthony Paul Fraser
-
1966
Persistent link: https://www.econbiz.de/10000566053
Saved in:
69
The effective use of advertising media
Davis, Martyn P.
-
1981
Persistent link: https://www.econbiz.de/10000050536
Saved in:
70
Struktur und Probleme eines Simulationsmodells zur Bestimmung eines Werbeträgerplanes
Schäfer, Volker
-
1971
Persistent link: https://www.econbiz.de/10000051863
Saved in:
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