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The self-perceived age of GenX women : prioritising female subjective age identity in marketing

Gillooley, Sharon-Marie; Resnick, Sheilagh Mary; … - In: European journal of marketing 57 (2023) 10, pp. 2765-2807

Persistent link: https://www.econbiz.de/10014448580

Let there be a "We" : introducing an ethics of collective academic care

Banister, Emma; Hamilton, Kathy; Piacentini, Maria; … - In: European journal of marketing 57 (2023) 10, pp. 2838-2859

Persistent link: https://www.econbiz.de/10014448584

To be a marketer or to do what marketers do? : using a mixed methods approach to explore the aspiring marketer mind-set

Woodall, Tony; Pich, Christopher; Guja Armannsdottir; … - In: Journal of vocational behavior 135 (2022), pp. 1-23

Persistent link: https://www.econbiz.de/10013363708

Increasing Power for Tests of Genetic Association in the Presence of Phenotype and/or Genotype Error by Use of Double-Sampling

Gordon, Derek; Yang, Yaning; Haynes, Chad; Finch, Stephen; … - In: Statistical Applications in Genetics and Molecular Biology 3 (2007) 1, pp. 26-26

Phenotype and/or genotype misclassification can: significantly increase type II error probabilities for genetic case/control association, causing decrease in statistical power; and produce inaccurate estimates of population frequency parameters. We present a method, the likelihood ratio test...

Persistent link: https://www.econbiz.de/10005752577

Retail location preferences : a comparative analysis

Adeniyi, Oluwole; Brown, Abraham; Whysall, Paul - In: Journal of retailing and consumer services 55 (2020), pp. 1-14

Persistent link: https://www.econbiz.de/10012269080

Theory in social marketing

Hastings, Gerard; Brown, Abraham; Anker, Thomas Boysen - In: Marketing theory : a student text, (pp. 330-344). 2010

Persistent link: https://www.econbiz.de/10003950914

Cross-national differences in consumers' willingness to pay (WTP) more for green hotels

Shehawy, Yasser Moustafa; Agag, Gomaa; Alamoudi, Hawazen O. - In: Journal of retailing and consumer services 77 (2024), pp. 1-21

Persistent link: https://www.econbiz.de/10014462250