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Consumer behaviour
62
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59
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32
Marktforschung
32
Marketing
28
New product development
22
Produktentwicklung
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Wedel, Michel
286
Stremersch, Stefan
144
Hoffman, Donna L.
64
Pieters, Rik
50
Kamakura, Wagner A.
48
Stremersch, S.
43
DeSarbo, Wayne S.
31
Novak, Thomas P.
29
Moreau, C. Page
24
Franses, Philip Hans
18
Novak, Thomas
17
Camacho, Nuno
15
DeSarbo, Wayne
15
Böckenholt, Ulf
11
Landsman, Vardit
11
Lehmann, Donald R.
11
Tellis, Gerard J.
11
Venkataraman, Sriram
11
Bijmolt, Tammo H. A.
10
Ebbes, Peter
10
Haaijer, Rinus
10
Verniers, Isabel
10
Zhang, Jie
10
Hofstede, Frenkel ter
9
Kamakura, Wagner
9
Lenk, Peter
9
Verhoef, Peter C.
9
Frambach, Ruud T.
8
Sándor, Zsolt
8
Vriens, Marco
8
Wuyts, Stefan
8
Croux, Christophe
7
Muller, Eitan
7
Winer, Russell S.
7
Boter, Jaap
6
Dahl, Darren W.
6
Dellaert, Benedict G. C.
6
Heerde, Harald J. van
6
Lemmens, Aurélie
6
Moorman, Christine
6
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
16
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
13
Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
Erasmus Research Institute of Management
3
Faculteit der Economische Wetenschappen en Bedrijfskunde, Vrije Universiteit
2
VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics
2
Center for Economic Research <Tilburg>
1
Faculteit Economie en Bedrijfskunde, Universiteit Gent
1
Landbouwuniversiteit Wageningen / Faculty of Economics
1
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1
Tilburg University, School of Economics and Management
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Vrije Universiteit Amsterdam / Faculteit der Economische Wetenschappen en Econometrie
1
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Journal of marketing research : JMR
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
ERIM report series research in management
20
Marketing Science
20
ERIM Report Series Research in Management
15
MSI reports : working paper series
12
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
12
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Research report / Graduate School Research Institute Systems, Organisations and Management
9
Robert H. Smith School Research Paper
8
ERIM Report Series Reference
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
7
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
6
Journal of business research : JBR
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Management Science
6
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
6
Journal of Consumer Research
5
Psychometrika
5
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
5
Economics letters
4
International Series in Quantitative Marketing
4
Journal of applied econometrics
4
Operations research, Management science : OR MS ; the international literature digest
4
Serie Research Memoranda
4
Conjoint measurement : methods and applications
3
Fundamentals of marketing research ; Vol. 6
3
Journal of Business & Economic Statistics
3
Journal of behavioral decision making
3
Journal of the Academy of Marketing Science
3
Marketing Letters
3
Marketing letters : a journal of research in marketing
3
Statistica Neerlandica
3
Discussion paper / Center for Economic Research, Tilburg University
2
Economics Letters
2
Foundations and trends in marketing : FTMKT
2
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ECONIS (ZBW)
318
OLC EcoSci
121
RePEc
104
BASE
10
USB Cologne (EcoSocSci)
6
Other ZBW resources
1
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51
Growth acceleration across technology generations
Stremersch, Stefan
;
Muller, Eitan
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 127-147
Persistent link: https://www.econbiz.de/10003605736
Saved in:
52
The quest for citations : drivers of article impact
Stremersch, Stefan
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003392104
Saved in:
53
The evolving social network of marketing scholars
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 561-567
Persistent link: https://www.econbiz.de/10003984811
Saved in:
54
Marketing of the life sciences : a new framework and research agenda for a nascent field
Stremersch, Stefan
;
Van Dyck, Walter
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 121-158
Persistent link: https://www.econbiz.de/10003857422
Saved in:
55
Predictably non-Bayesian : quantifying salience effects in physician learning about drug quality
Camacho, Nuno
;
Donkers, Bas
;
Stremersch, Stefan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 305-320
Persistent link: https://www.econbiz.de/10009006845
Saved in:
56
Dynamics in the international market segmentation of new product growth
Lemmens, Aurélie
;
Croux, Christophe
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 81-92
Persistent link: https://www.econbiz.de/10009554310
Saved in:
57
Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan
;
Camacho, Nuno
;
Vanneste, Sofie
; …
-
2014
Persistent link: https://www.econbiz.de/10010514774
Saved in:
58
Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan
;
Camacho, Nuno
;
Vanneste, Sofie
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10010517011
Saved in:
59
Variable selection in international diffusion models
Gelper, Sarah
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011280172
Saved in:
60
The relationship between DTCA, drug requests, and prescriptions : uncovering variation in speciality and space
Stremersch, Stefan
;
Landsman, Vardit
;
Venkataraman, Sriram
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 89-110
Persistent link: https://www.econbiz.de/10009725699
Saved in:
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