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Churn management in telecommunications: Hybrid approach using cluster analysis and decision trees
Pejić Bach, Mirjana; Pivar, Jasmina; Jaković, Božidar - In: Journal of Risk and Financial Management 14 (2021) 11, pp. 1-25
The goal of the paper is to present the framework for combining clustering and classification for churn management in … telecommunications. Considering the value of market segmentation, we propose a three-stage approach to explain and predict the churn in … interaction detector (CHAID) decision tree algorithm is used to develop classification models to identify churn determinants at …
Persistent link: https://www.econbiz.de/10013201227
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A survey on data mining and knowledge discovery techniques for spatial data
Shishehgar, Majid; Mirmohammadi, Seyed Nasirodin; … - In: International journal of business information systems : … 19 (2015) 2, pp. 265-276
Persistent link: https://www.econbiz.de/10011326799
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A practical approach to determining critical macroeconomic factors in air-traffic volume based on k-means clustering and decision-tree classification
Chen, Jieh-Haur; Wei, Hsi-Hsien; Chen, Chih-Lin; Wei, … - In: Journal of air transport management 82 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012253058
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Discovering patterns in traveler behaviour using segmentation
Kothari, Aditya; Madireddy, Manini; Sundararjan, … - In: Journal of revenue and pricing management 15 (2016) 5, pp. 334-351
Persistent link: https://www.econbiz.de/10011654089
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Market segmentation trees
Aouad, Ali; Elmachtoub, Adam N.; Ferreira, Kris Johnson; … - In: Manufacturing & service operations management : M & SOM 25 (2023) 2, pp. 648-667
Persistent link: https://www.econbiz.de/10014302168
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Data accuracy's impact on segmentation performance : benchmarking RFM analysis, logistic regression, and decision trees
Coussement, Kristof; Van den Bossche, Filip; De Bock, … - In: Journal of business research : JBR 67 (2014) 1, pp. 2751-2758
Persistent link: https://www.econbiz.de/10010235325
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Developing a high-performance clustering framework for global market segmentation and strategic profiling
Kimiagari, Salman; Keivanpour, Samira; Haverila, Matti - In: Journal of strategic marketing 29 (2021) 2, pp. 93-116
Persistent link: https://www.econbiz.de/10012484042
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A modified fuzzy C means approach for segmenting the input flood images captured by synthetic aperture radar
Natteshan, N. V. S.; Nagarajan, Sureshkumar - In: International journal of intelligent enterprise 10 (2023) 2, pp. 180-191
Persistent link: https://www.econbiz.de/10014320314
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Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata; Tkaczynski, Aaron; Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 55 (2016) 4, pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722