plays an important role in determining both behaviors. Among economic factors, the most important driver of store brand … usage is perceived quality, and the most important driver of national brand deal usage is perceived savings. We also find a … negative intrinsic relationship between store brand and national brand deal usage. Overall, our results suggest a competitive …

Correspondence analysis is introduced in the brand association literature as an alternative tool to measure dominance …, for the particular case of free choice data. The method is also used to analyse differences, or asymmetries, between brand …-attribute associations where attributes are associated with evoked brands, and brand-attribute associations where brands are associated with …

what makes this valuation important. The purpose of this thesis is the critical comparison between two well-known brand … valuation methods in order to choose the one that reflects the monetary value of a brand best possible. For this purpose, the … methods are first analysed in relation to their compliance with the requirements for brand valuation methods. Secondly, the …