consumers’ choices of beer and wine. Two Discrete Choice Experiments were built for wine and beer and two Latent Class choice …’ choices for wine and beer are influenced by framing, design and visibility of warnings. In both countries, the acceptance of … warnings is higher for beer than for wine and in both cases consumers show higher utility for a logo on the front label: on the …

Wine quality perception involves both intrinsic and extrinsic attributes and is related to consumer liking and … experienced, expected, and perceived quality of wine, as well as on the discrepancies between them. Using an experimental design …: (1) blind tasting (2) labelled tasting (region informed evaluation); and (3) wine tasting under full information. In …

In the wine sector, experiential marketing is becoming increasingly important since the success of a wine hinges on … scientific literature concerns the extent to which emotions aroused by the environment where wine is consumed are able to … influence consumers' evaluation of wine. To this end, we conducted an economic experiment in Italy in the territory of Mt Etna …