This study explored the view that distributors have towards the most valued wine attributes by consumers in the US … consumer studies' findings, especially for the influence of medals/awards, the origin of the wine, grape variety, and price … experience of wine distributors generates valuable information through a smaller sample at a lower cost than through applying …

As wine economist Mike Veseth peels away layer after layer of the money-taste-wine relationship he discovers the wine … engaging and enlightening book will surprise, inform, inspire, and delight wine lovers everywhere. …Intro -- Contents -- Part I. BUYER BEWARE! -- Chapter 1. The Wine Buyer's Biggest Mistake -- Chapter 2. Anatomy of a …