Wine label design and personality preferences of millennials
Statia Elliot and J. E. (Joe) Barth
| Year of publication: |
2012
|
|---|---|
| Authors: | Elliot, Statia ; Barth, J. E. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 3, p. 183-191
|
| Subject: | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Altersgruppe | Age group | Weinbau | Wine industry | Präferenztheorie | Theory of preferences | Persönlichkeitspsychologie | Personality psychology |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009570745