Purpose – To identify the relative effects of three features of response toward web interface (RWI) on their advertising promotion effectiveness as measured by the number of accesses to various web pages. Design/methodology/approach – A factorial design experiment was conducted on the...

Purpose – To investigate web‐shopping behaviour in Hong Kong: identification of the general attitude towards web‐shopping; relationships between past web‐shopping experience, attitude towards web‐shopping, adoption decisions, search behaviour and web‐shopping intentions; and...

Purpose – To describe the development of a survey instrument designed to measure consumer perceptions of the broadband adoption within the UK households. Design/methodology/approach – A survey research approach was employed to achieve overall aim and following three objectives of this...

Purpose – With the emergence of the concepts of lean, agile and leagile paradigms for supply chains, organizations have little idea as to which model suits them based on the their supply chain's ability to counter risks and take on the challenges of the fast changing customer preferences. This...

Purpose – Online trust is one of the key obstacles to vendors succeeding on the internet medium; a lack of trust is likely to discourage online consumers from participating in e‐commerce. This research aims to investigate how online consumers develop their initial trust and purchase...

Purpose – This empirical study of consumer/shopper response to radio frequency identification (RFID) product item tagging anticipates what is likely to take place in the retail marketplace. Using the theories of procedural justice/fairness, expected utility, and prior literature on personal...

Purpose – The commonly used internet service provider's (ISP) business models based on price comparison may prove to be a successful strategy for organisations in the short‐term. However, it may be argued that a sustainable business model for the long‐term requires a detailed understanding...

Purpose – This study aims to empirically examine the factors that affect the consumer intention to use (IU) mobile commerce (m‐commerce) in Malaysia. The five factors examined in this study are perceived usefulness (PU), perceived ease‐of‐use (PEOU), social influence (SI), perceived cost...

Purpose – Open source software (OSS) products have rapidly acquired a notable importance in the last years among consumers and firms all over the world. They are mostly developed and distributed through online social networks thanks to the voluntary and collaborative actions of their members....

Purpose – The purpose of this paper is to evaluate how personality variables related to technology (innovativeness, compatibility and affinity) can modify the influence of classical technology acceptance model (TAM) variables on behavioural adoption intention of mobile shopping....