To be a dominant company (in other words, a long‐term successful company), it is an enormous task to build brand loyalty, to reach brand loyal customers, and to give those customers’ product satisfaction. The purpose of this study was to identify clothing brand loyal customers regarding...

The purpose of this study is to provide an updated view of the effects of selected socioeconomic and demographic factors on household expenditures for home furnishings among US households. Using consumer demand theory as the underlying theoretical framework, Tobit analysis was used to estimate...

The overall purpose of this research was to explore the potential for applying mass customization in the apparel manufacturing and retail sectors by investigating consumers’ interests in it as a concept. A series of seven focus groups were used to explore consumer preferences related to mass...

The purpose of this research was to examine the four aspects of approach‐avoidance behavior (physical, exploratory, communication, performance and satisfaction) of older apparel consumers (those aged 65 and over). This research also examined the differences in age and shopping orientations...

This study examined several personal characteristics of frequent clothing buyers. The data came from a survey of 533 adult consumers including college students and non‐students. As shown in prior studies of clothing as well as other products, the heavy users in this study described themselves...

Traditional competition across apparel store types reflects the dynamics of market positioning in practice. Previous research found that apparel related purchases accounted for over half of the money rural consumers spent out of town. Research on apparel shopping intentions according to store...

This study investigates the differences in purchasing behavior between the US and French cosmetic markets. Our study suggests that a difference should exist due to psychological factors, social influences, and the purchase situation. Our paper will discuss the underlying theoretical perspectives...

Using Rogers’ theory of diffusion of innovation, this paper reports the results of a study that had two objectives: the first objective was to compare the number of male and female adolescents in each of Rogers’ five categories of consumer adopters. The second, was to verify if there were...

The purpose of this study is to examine first, whether there are differences in risk perception between the USA and Korea, second, whether there are differences in risk perception between apparel purchasers and non‐apparel purchasers across countries, third whether there are differences in the...

This study investigated retail influence on the decision making of both parent and child during the purchase of children’s casual‐wear clothing. Principally, it analyses the impact of influential agents on the buying outcome by examining the parent‐child relationship and the retailer...