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Guest editorial: The first decade: emerging issues of the twenty-first century in consumer marketing

Fortin, David; Uncles, Mark - In: The journal of consumer marketing 28 (2011) 7, pp. 472-475

Persistent link: https://www.econbiz.de/10009407528

Integrating consumer characteristics into the stochastic modelling of purchase loyalty

Rungie, Cam; Uncles, Mark; Laurent, Gilles - In: European journal of marketing : EJM 47 (2013) 10, pp. 1667-1690

Persistent link: https://www.econbiz.de/10010201724

Measuring the market performance of brands : applications in brand management

Singh, Jaywant; Uncles, Mark - In: The Routledge companion to contemporary brand management, (pp. 13-31). 2016

Persistent link: https://www.econbiz.de/10011515338

Achieving reach in a multi-media environment : how a marketer's first step provides the direction fot the second

Romaniuk, Jenni; Beal, Virginia; Uncles, Mark - In: Journal of advertising research 53 (2013) 2, pp. 221-230

Persistent link: https://www.econbiz.de/10009778460

Introduction to the special issue: Harnessing the power of brand and co-created innovation

Uncles, Mark; Ngo, Liem Viet - In: The journal of brand management : an international journal 24 (2017) 4, pp. 307-309

Persistent link: https://www.econbiz.de/10011753080

The impact of word of mouth on intention to purchase currently used and other brands

East, Robert; Romaniuk, Jenni; Chawdhary, Rahul; … - In: International journal of market research : JMRS ; the … 59 (2017) 3, pp. 321-334

Persistent link: https://www.econbiz.de/10011742369

Social amplification : a mechanism in the spread of brand usage

East, Robert; Uncles, Mark; Romaniuk, Jenni; Lomax, Wendy - In: Australasian marketing journal 25 (2017) 1, pp. 20-25

Persistent link: https://www.econbiz.de/10011782245

The benefits of airline global alliances: an empirical assessment of the perceptions of business travelers

Goh, Kevin; Uncles, Mark - In: Transportation Research Part A: Policy and Practice 37 (2003) 6, pp. 479-497

Many claims have been made concerning the benefits of airline global alliances, often from the viewpoint of airline operators. By contrast, the focus of this paper is an empirical study of the perceptions of consumers. Studied first are the perceptions that business travelers have of the...

Persistent link: https://www.econbiz.de/10005143935

The Ombudsman: Reaping Benefits from Management Research: Lessons from the Forecasting Principles Project

Armstrong, J.Scott; Pagell, Ruth; Campanario, Juan Miguel; … - In: Interfaces : the INFORMS journal on the practice of … 33 (2003) 6, pp. 91-111

Persistent link: https://www.econbiz.de/10006250078

A taxonomy of differences between consumers for market segmentation

Bock, Timothy; Uncles, Mark - In: International journal of research in marketing : IJRM ; … 19 (2002) 3, pp. 215-224

Persistent link: https://www.econbiz.de/10006173798