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Where there's a will, there's a way : synthesizing creativity, contagious motivation, and unique projects into the course experience

Krishen, Anjala S. - In: Journal of marketing education : JME 44 (2022) 1, pp. 41-53

Persistent link: https://www.econbiz.de/10013268041

Catch it if you can : how contagious motivation improves group projects and course satisfaction

Krishen, Anjala S. - In: Journal of marketing education : JME 35 (2013) 3, pp. 220-230

Persistent link: https://www.econbiz.de/10010210097

Social networking from a social capital perspective : a cross-cultural analysis

Krishen, Anjala S.; Leenders, Mark A.A.M.; Muthaly, Siva; … - In: European Journal of Marketing 53 (2019) 6, pp. 1234-1253

Purpose: Using social capital theory (SCT), the purpose of this research is to determine the success of social networking in societies that may be lower in social capital, for example in Poland, versus those which are higher in social capital, such as the USA. Design/methodology/approach: This...

Persistent link: https://www.econbiz.de/10012068011

Preventing shoplifting : Exploring online comments to propose a model

Korgaonkar, Pradeep K.; Gironda, John T.; Petrescu, Maria; … - In: Psychology & Marketing 37 (2019) 1, pp. 141-153

Persistent link: https://www.econbiz.de/10012189588

Exploring online comments from a strategic marketing stance to reduce wildlife crime

Kachen, Sheen; Krishen, Anjala S. - In: Psychology & Marketing 37 (2020) 12, pp. 1771-1780

Persistent link: https://www.econbiz.de/10012407466

#MeToo, #MeThree, #MeFour : Twitter as community building across academic and corporate institutions

Kachen, Axenya; Krishen, Anjala S.; Petrescu, Maria; … - In: Psychology & Marketing 38 (2020) 3, pp. 455-469

Persistent link: https://www.econbiz.de/10012407488

Will they pitch or will they switch? Comparing Chinese and American consumers

Krishen, Anjala S.; Hu, Han-Fen - In: Psychology & Marketing 35 (2018) 3, pp. 210-219

Persistent link: https://www.econbiz.de/10012083877

This event is me! : how consumer event self-congruity leverages sponsorship

Scheinbaum, Angeline Close; Krishen, Anjala S.; LaTour, … - In: Journal of advertising research 49 (2009) 3, pp. 271-284

Persistent link: https://www.econbiz.de/10003900790

Retail kiosks : how regret and variety influence consumption

Krishen, Anjala S.; Bui, M̃y; Peter, Paula C. - In: International journal of retail & distribution management 38 (2010) 2/3, pp. 173-189

Persistent link: https://www.econbiz.de/10003964442

Exploring social motivations for brand loyality : conformity versus escapism

Labrecque, Lauren I.; Krishen, Anjala S.; Grzeskowiak, … - In: The journal of brand management : an international journal 18 (2010/11) 7, pp. 457-472

Persistent link: https://www.econbiz.de/10009160462