Purpose: The purpose of this paper is to understand the relationship of consumers’ engagement on social networking sites (SNSs) and their brand attachment behavior in the presence of a mediator, brand communication. Further, this mediation has been studied with presence of emojis as one of...

Purpose The purpose of this study is to determine the existing legal implications for medical negligence in India and recommending how open communication and empathy by the doctors can help prevent these implications. Design/methodology/approach This research is based on a qualitative method....

Communication plays a crucial role in the functioning of organizations. In fact, what an organization requires mainly is communication. It is an inseparable, essential and continuous process just like the circulatory system in the human body. As a result, communication effectiveness becomes a...