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Trends in Indian private sector bank efficiency : non-stochastic frontier dea window analysis approach

Kumar, Ashish; Anand, Nakul; Batra, Vikas - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 729-740

Persistent link: https://www.econbiz.de/10012671475

Customer reactions to self-checkout discontinuance

Rinta-Kahila, Tapani; Penttinen, Esko; Kumar, Ashish; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012581860

Politics, Pandemics & Pharmaceuticals : Evidence from COVID-19 POTUS endorsement of HCQ & Global Demand Spillovers in India

Bansal, Aditya; Kumar, Ashish; Chatterjee, Chirantan - 2021

Do political statements without a scientific basis on medicines cause global pharmaceutical demand spillovers during pandemics? We examine this question using novel sales data from 2018-2020 in the Indian domestic anti-malarial drug markets. Our context is the President of the United States...

Persistent link: https://www.econbiz.de/10013251042

Investigating cross-media effects in a multichannel marketing environment : the role of email, catalog, television, and radio

Sridhar, Karthik; Kumar, Ashish; Bezawada, Ram - In: Marketing letters : a journal of research in marketing 33 (2022) 2, pp. 189-201

Persistent link: https://www.econbiz.de/10013273025

More of the same? : effects of volume and variety of social media brand engagement behavior

Schäfers, Tobias; Falk, Tomas; Kumar, Ashish; … - In: Journal of business research : JBR 135 (2021), pp. 282-294

Persistent link: https://www.econbiz.de/10012647870

Carbon credits where credits are due: how Rwanda can generate green investment from electric mobility offsets

Scheerooren, Daniel; Puhl, Ingo; Gagnon-Lebrun, Frederic; … - International Growth Centre <London> - 2021

Persistent link: https://www.econbiz.de/10012694819

The effect of customers' social media participation on customer visit frequency and profitability : an empirical investigation

Rishika, Rishika; Kumar, Ashish; Janakiraman, Ramkumar; … - In: Information systems research : ISR 24 (2013) 1, pp. 108-127

Persistent link: https://www.econbiz.de/10009736922

A comparative analysis of differential consumer response across supermarket and specialty store in the candy category

Kumar, Ashish; Trivedi, Minakshi; Bezawada, Ram; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 561-569

Persistent link: https://www.econbiz.de/10009655508

A framework of mobile banking adoption in India

Kumar, Ashish; Dhingra, Sanjay; Batra, Vikas; Purohit, … - In: Journal of open innovation : technology, market, and … 6 (2020) 2/40, pp. 1-17

Mobile banking is now an important and evolving medium for executing banking transactions. It has a huge potential in a developing country such as India. Our study explores the important antecedents of the mobile banking adoption intention of Indian customers and proposes a comprehensive...

Persistent link: https://www.econbiz.de/10012229941

Empirical modeling of profitability of public sector banks in India

Kumar, Ashish; Dhingra, Sanjay - In: Praj̄nȧn : journal of social and management sciences 45 (2016) 2, pp. 123-141

Persistent link: https://www.econbiz.de/10011577062