Purpose – Despite the changing conditions worldwide, some global luxury brands have attained strong performance levels, and perhaps it is their globalness that keeps them resilient. Since the global luxury market is comprised of customer segments with relatively homogeneous needs, wants and...

Purpose: This paper theoretically and empirically aims to explore customer group flow experiences with an urban adventure game called “escape rooms”. Design/methodology/approach: A comprehensive model of group flow antecedents and consequences is proposed and empirically verified by means...