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Market-shaping phases : a qual...
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1
Uncovering two decades of open innovation benefits : a qualitative meta-analysis
Oumlil, Rachid
;
Faouzi, Hicham
;
Juiz, Carlos
- In:
International journal of innovation and technology …
17
(
2020
)
8
,
pp. 2030006-1-2030006-34
Persistent link: https://www.econbiz.de/10012547409
Saved in:
2
Institutional logics and pluralistic responses to enterprise system implementation : a qualitative meta-analysis
Berente, Nicholas
;
Lyytinen, Kalle
;
Yu, Yŏng-jin
; …
- In:
Management information systems : mis quarterly
43
(
2019
)
3
,
pp. 873-902
Persistent link: https://www.econbiz.de/10012062117
Saved in:
3
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
4
Editorial: JBR special issue on market shaping and innovation
Nenonen, Suvi
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 236-239
Persistent link: https://www.econbiz.de/10012493942
Saved in:
5
Market-shaping strategies : a conceptual framework for generating market outcomes
Flaig, Alexander
;
Kindström, Daniel
;
Ottosson, Mikael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 254-266
Persistent link: https://www.econbiz.de/10013194583
Saved in:
6
Markets changing, changing markets : institutional work as market shaping
Baker, Jonathan J.
;
Storbacka, Kaj
;
Brodie, Roderick J.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 301-328
Persistent link: https://www.econbiz.de/10012109398
Saved in:
7
Unraveling firm-level activities for shaping markets
Kindström, Daniel
;
Ottosson, Mikael
;
Carlborg, Per
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011822100
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8
Marketing
orientation and activities in the arts-
marketing
context : introducing a visual artists'
marketing
trajectory model
Lehman, Kim
;
Wickham, Mark
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 664-696
Persistent link: https://www.econbiz.de/10010375804
Saved in:
9
Applying qualitative methods to
marketing
management research
Buber, Renate
(
ed.
);
Gadner, Johannes
(
contributor
); …
-
2004
-
1. publ.
Persistent link: https://www.econbiz.de/10001783855
Saved in:
10
Editorial: qualitative research in business
marketing
management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
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