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Editorial: A trail guide to publishing success : tips on writing influential conceptual, qualitative, and survey research

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Using the Gioia Methodology in international business and entrepreneurship research

Magnani, Giovanna; Gioia, Denny - In: International business review : the official journal of … 32 (2023) 2, pp. 1-22

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Using experiments in sport consumer behavior research : a review and directions for future research

Ko, Yong Jae; Kwak, Dae Hee; Jang, Wonseok; Lee, Joon Sung - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 1, pp. 33-46

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Beating the odds! : build theory from emerging markets phenomenon and the emergence of case study research : a "Test-Tube" typology

Reddy, Kotapati Srinivasa - In: Cogent business & management 2 (2015), pp. 1-25

analysis, and theory development. I also (experience) confirm that major problems are relating to the research data collection …, “Test-Tube” typology, to build theory from emerging markets behavior as well as to add new knowledge to the mass of … theoretical constructs, theory testing, building theory and testable propositions, and suggesting strategic swap model. Further, I …

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