The methodologies of the marketing literature : mechanics, uses and craft
Year of publication: |
2021
|
---|---|
Authors: | Clark, Terry ; Key, Thomas Martin |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 11.2021, 3/4, p. 416-431
|
Subject: | Marketing literature | Theory development | Research craft | Theorie | Theory | Wissenschaftliche Methode | Scientific method | Bibliometrie | Bibliometrics |
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