Despite the sound number of research work on creativity, a few researchers have paid attention to the mediating role of job satisfaction between creativity, adaptive selling, and sales performance. The present study investigates the direct relationship between the salesperson’s creativity and...

Faced with challenges raised by sustainable development, several nations, and within which in particular organizations and other social actors, are questioning their roles and wish to take proactive approaches of social responsibility. However, in general they have few means to achieve their...