Constituents affecting brand loyalty of sustainable beauty and personal care products
Year of publication: |
2022
|
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Authors: | Seal, Deboshree Barman ; Bag, Sudin |
Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 13.2022, 3, p. 66-77
|
Subject: | beauty and personal care | culture | generation Y and Z | green brand knowledge | green marketing mix | purchase intention | reference group |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.21272/mmi.2022.3-06 [DOI] hdl:11159/12837 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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