Several theories including the Theory of Planned Behaviour, Theory of Reasoned Action, the Transtheoretical Model, the Model of Goal-Directed Behaviour and Prospect Theory are evaluated for their applicability in FI. Further, the discussion of the strength and weaknesses associated with these...

Purpose - This is seemingly a principle endeavour for deliberating the social marketing approach for its diffusion in implementing Financial Inclusion. Design/methodology/approach – A conceptual framework – based on a Central Bank's annual review policy highlights covering period from 2006...

Purpose - This paper evaluates the call for widening neuro-science thinking by carving out neuro-social marketing (NeuroSM).Design/methodology/approach – A conceptual framework – neuro social marketing is presented and discussed within the context of neuro-science.Findings- The research...

Purpose – The research intends to examine the role of theory of planned behaviour (TPB) in financial inclusion (FI) along with the moderating effects of both attitude towards place and subjective norm on desire and intention.Design/Methodology/Approach – This study adopts the CFA / SEM to...

This study intends to examine whether hotels’ human capital innovation initiatives are an important predictor of service innovation performance. For meeting the objectives of the study, the data was collected using a questionnaire from 245 staff members working in an A category hotel’s in...

This study empirically explores the impact of co-creation on technological innovation and firm performance in the hospitality industry. Further, it examines the influence of technological innovation on service innovation and firm performance. Data were collected, using questionnaires, from 340...