Cada vez adquiere mayor importancia la gestión de las relaciones con los grupos de interés. La inclusión activa de los grupos de interés da legitimidad a la empresa, generando credibilidad y confianza. Las empresas que buscan la sostenibilidad en sus actividades deben conocer a los grupos de...

This paper develops a framework for studying individuals’ ideas about what constitutes just compensation for chief executive officers (CEOs) and reports estimates of just CEO pay and the principles guiding ideas of justice. The sample consists of students pursuing a Master of Business...

Tourism has had an exceptionally long tradition in the Republic of Croatia. Therefore Croatia as such is not an unknown destination on the tourist map of the world. However, due to the globalization process and the increasingly strong competition in the tourist market, especially among the...

The increasing investments in communication put in evidence the need for innovation to fulfil and improve identity, positioning (brand and products), reputation, goodwill, networking. This paper aims to analyze – following the literature on brand management and marketing communication - the...

Because of the various benefits and advantages that computers and the Internet offer, these technologies have become an essential part of our daily life. The dependence on these technologies has been continuously and rapidly increasing. Computers and the Internet use also has become an important...

Trotz Fusionen und Finanzkrise hat sich im Finanzsektor wenig geändert: Der Frauenanteil in den Spitzengremien der großen Banken und Versicherungen in Deutschland blieb auch 2010 auf einem extrem niedrigen Niveau. Innovationspotentiale, die sich aus einer deutlichen Erhöhung des Frauenanteils...

Nach wie vor sind die Vorstandsposten der größten 200 Unternehmen Deutschlands nahezu ausschließlich mit Männern besetzt. Frauen nahmen 2010 nur 3,2 Prozent der Vorstandssitze ein. Diesen geringen Anteilswert unterschreiten die größten 100 Unternehmen und die DAX30-Unternehmen mit 2,2...

Sustainable development is an economic growth strategy aimed to conciliate economic and social progress without endangering the natural equilibrium of the planet. The true stake of the future is the avoidance of environment degradation through developing of a responsibility sense both of...

Corporate Social Responsibility has become a key concept in modern corporate culture. This paper presents the results of an exclusive consumer survey on the willingness to pay for CSR, as well as best practices from other industries and precise suggestions for the implementation and monitoring...

After 20 years of transition, the culture of Romanian companies is still dominated by some remaining block culture mentalities proper to Eastern and Central European countries. Although, from a technical point of view the transition may be regarded as an ended process, it is certain that there...