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The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil

Hemais, Marcus Wilcox; Pessôa, Luís Alexandre Grubits … - In: Marketing theory 22 (2022) 2, pp. 251-274

Persistent link: https://www.econbiz.de/10013257608

In Arabic, English, or a mix? Egyptian consumers' response to language choice in product advertisements, and the role of language attitudes

Hooft, Andreu van; Meurs, Frank van; Spierts, Danique - In: Challenges in an age of dis-engagement, (pp. 139-153). 2017

Persistent link: https://www.econbiz.de/10011688970

Identity constructions in bilingual advertising : a critical analysis

Li, Songqing - 2019

Introduction: English, advertising and identity -- Theoretical preliminaries: ideology, practice and agency -- Towards …

Persistent link: https://www.econbiz.de/10011890059

Standard-Wörterbuch für Werbung, Massenmedien und Marketing

Koschnick, Wolfgang J. - 1987

Persistent link: https://www.econbiz.de/10014511760

Choice in the Language of Advertisements : A Systemic Functional Analysis of Some Radio Advertisements Conveyed in the English Language in Nigeria

Adeyanju, Adegboye - 2011

We aim in this paper to investigate both the patterns of choice made in the processing of language. Since language is viewed as semiotic potential, the description of language is a description of choices-and to demonstrate that the language use in advertisement is motivated by such complex...

Persistent link: https://www.econbiz.de/10014179598