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eWOM persuasiveness : do eWOM platforms and product type matter?

Tsao, Wen-Chin; Hsieh, Ming-Tsang - In: Electronic commerce research 15 (2015) 4, pp. 509-541

Persistent link: https://www.econbiz.de/10011400946

Entwurfsmuster zur Unterstützung kollaborativer Ideenentwicklung in virtuellen Ideen Communities

Huber, Josef Michael Martin - 2015

Persistent link: https://www.econbiz.de/10010512590

Co-creation and user innovation : the role of online 3D printing platforms

Rayna, Thierry; Striukova, Ludmila; Darlington, John - In: Journal of engineering and technology management : JET-M 37 (2015), pp. 90-102

Persistent link: https://www.econbiz.de/10011428845

Social media : the new trend in marketing communication

Zairis, Antonios; Pareskevi, Lagia - In: Journal of euromarketing 24 (2015) 1, pp. 62-80

Persistent link: https://www.econbiz.de/10011288744

Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge

Luo, Lan; Toubia, Olivier - In: Journal of marketing 79 (2015) 5, pp. 100-114

Persistent link: https://www.econbiz.de/10011372418

Economic downturn and volunteering : do economic crises affect content generation on Wikipedia?

Kummer, Michael E.; Slivko, Olga; Zhang, Michael - 2015

In this paper, we address the impact of surging unemployment on online public good provision. Specifically, we ask how drastically increased unemployment affects voluntary contributions of content to the online encyclopedia Wikipedia. We put together a monthly country-level data set, which...

Persistent link: https://www.econbiz.de/10011381947