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The (r)evolution of wine marketing mix : from the 4Ps to the 4Es

Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino; … - In: Journal of business research : JBR 69 (2016) 5, pp. 1550-1555

Persistent link: https://www.econbiz.de/10011450311

Business dynamics of on-premise wine trade: cases from South Korea

Hwang, Jeeah; Kunc, Martin - In: International journal of wine business research : IJWBR 27 (2015) 3, pp. 239-254

Persistent link: https://www.econbiz.de/10011477520

Website-reflected operating characteristics of wineries' wine clubs

Williamson, Nicholas C.; Bhadury, Joyendu - In: International journal of wine business research : IJWBR 26 (2014) 4, pp. 244-258

Persistent link: https://www.econbiz.de/10010462625

Entrepreneurial strategies of Etna wine farms

Tudisca, Salvatore; Di Trapani, Anna Maria; Donia, Enrica; … - In: International journal of entrepreneurship and small business 21 (2014) 2, pp. 155-164

Persistent link: https://www.econbiz.de/10010390040

Marketing planning for wine

Spawton, Tony - In: European journal of marketing : EJM 25 (1991) 3, pp. 1-48

Persistent link: https://www.econbiz.de/10001111548

Web marketing strategies in agro food SMEs : evidence from Greek and Italian wine SMEs

Vlachvei, Aspasia; Notta, Ourania; Diotallevi, Francesco; … - In: E-innovation for sustainable development of rural …, (pp. 199-220). 2014

Persistent link: https://www.econbiz.de/10010342498

How many latours is too many? : measuring brand name congestion in Bordeaux wine

Buccafusco, Christopher; Masur, Jonathan S.; Whalen, Ryan - In: Journal of wine economics 16 (2021) 4, pp. 419-428

Persistent link: https://www.econbiz.de/10012821801

Marketing Strategy for Romanian Wines

Popa, Dorin - 2015

circumstances, wine production and its sale can no longer be done randomly, but according to a well established strategy. Building …

Persistent link: https://www.econbiz.de/10013010691

Reaching for customer centricity : wine brand positioning configurations

Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21

literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open … methodology and multiple sources. The sample included 572 wineries from all 13 German wine regions with website text data and … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …

Persistent link: https://www.econbiz.de/10012601505

When luxury vinous-concept hotel meets premium wine brands : an exploratory study on co-branding

Ferraz, Lisa Freitas; Nobre, Helena; Barbosa, Belem - 2021

Persistent link: https://www.econbiz.de/10013283738