Website-reflected operating characteristics of wineries' wine clubs
Nicholas C. Williamson and Joy Bhadury
| Year of publication: |
2014
|
|---|---|
| Authors: | Williamson, Nicholas C. ; Bhadury, Joyendu |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 26.2014, 4, p. 244-258
|
| Subject: | Marketing strategy | USA | Critical success factors | Conceptual/theoretical | Wines | Regression | Direct marketing | Erfolgsfaktor | Success factor | Direktmarketing | Wein | Wine | Weinbau | Wine industry | Marketingmanagement | Marketing management | United States | Regressionsanalyse | Regression analysis | Weinhandel | Wine trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010462625