The present study attempts to understand the concept of commoditisation and its potential impact on Roof Top Solar (RTS) PV in India. Solar PV is a growing industry and it is beginning to play a major role in the electricity mix in our country. The objective of this study is to understand the...

While innovation affects company efficiency, research into service innovation is scarce and lacks consensus. In retailing, in latest years, innovation has aroused significant interest in corporate and academic world. This research analyses retail experience innovation from the perspective of...