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The impact of different price promotions on customer retention
Kim, Jungkeun - In: Journal of retailing and consumer services 46 (2019), pp. 95-102
Persistent link: https://www.econbiz.de/10011980803
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Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del; Wittkowski, Kristina; Aspara, … - In: Journal of marketing 82 (2018) 1, pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
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Preiszufriedenheit bei Innovationen : nachfrageorientierte Analyse am Beispiel der Tourismus- und Airlinebranche
Pohl, Alexander - 2004 - 1. Aufl.
Preisfindung bei Innovationen als Analysegegenstand im Marketing Preistheorie als theoretischer Bezugsrahmen und Entwicklung einer beziehungsorientierten Preistheorie als Analyserahmen Preiszufriedenheit und Innovationstypologie Modell zur Bildung und Wirkung von Preiszufriedenheit bei...
Persistent link: https://www.econbiz.de/10002403728
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Offering Low Price Guarantees to Improve Customer Retention
McWilliams, Bruce; Gerstner, Eitan - 2006
Major retailers in the USA offer Money Back Guarantees (MBGs) under which they return money to dissatisfied customers. Some of these retailers also offer Low price Guarantees (LPGs) under which they promise to refund price differences if buyers find a lower price after purchase. Some researchers...
Persistent link: https://www.econbiz.de/10014058006
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Do low-price guarantees facilitate collusion?
Hviid, Morten; Shaffer, Greg Eric - 1994
Persistent link: https://www.econbiz.de/10000905618
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In search of the best bundle : hill-climbing consumers and the microdynamics of consumer choice
Kuhn, Peter Joseph - In: Pacific economic review 1 (1996) 3, pp. 191-214
Persistent link: https://www.econbiz.de/10001242720
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Do low-price guarantees facilitate collusion?
Hviid, Morten - 1994
Persistent link: https://www.econbiz.de/10000888763
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Markdown optimization for multiple products with a common markedown budget constraint
Yao, Xiaodong; Sanl, Tugrul; Gulcu, Altan - In: Journal of revenue and pricing management 14 (2015) 6, pp. 442-450
Persistent link: https://www.econbiz.de/10011481797
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Competitive adventage on the basis of the strategy low price
Prdić, Nedeljko - In: Ekonomika : međunarodni časopis za ekonomsku teoriju … 62 (2016) 1, pp. 163-174
Persistent link: https://www.econbiz.de/10011483399
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When less is better than more : just-below discount in tensile price promotions
Banerjee, Prantosh J.; Tripathi, Sanjeev; Sahay, Arvind - In: Journal of retailing and consumer services 31 (2016), pp. 93-102
Persistent link: https://www.econbiz.de/10011528540