Markdown optimization for multiple products with a common markedown budget constraint
Year of publication: |
December 2015
|
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Authors: | Yao, Xiaodong ; Sanl, Tugrul ; Gulcu, Altan |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 14.2015, 6, p. 442-450
|
Subject: | dynamic pricing | markdown optimization | markdown budget | Mathematische Optimierung | Mathematical programming | Theorie | Theory | Preismanagement | Pricing strategy | Niedrigpreisstrategie | Low-cost strategy |
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