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On realising the utopian potential of big data analytics for maximising return on marketing investments

Benoit, D. F.; Lessmann, Stefan; Verbeke, Wouter - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 233-247

Persistent link: https://www.econbiz.de/10012248937

The price of privacy : an evaluation of the economic value of collecting clickstream data

Baumann, Annika; Haupt, Johannes; Gebert, Fabian; … - In: Business & information systems engineering : BISE ; the … 61 (2019) 4, pp. 413-431

Persistent link: https://www.econbiz.de/10012053016

One-to-one marketing in grocery retailing

Gabel, Sebastian - 2019

Persistent link: https://www.econbiz.de/10012104595

Residual value forecasting using asymmetric cost functions

Dress, Korbinian; Lessmann, Stefan; Mettenheim, … - In: International journal of forecasting 34 (2018) 4, pp. 551-565

Persistent link: https://www.econbiz.de/10012031040

Robust identification of email tracking : a machine learning approach

Haupt, Johannes Sebastian; Bender, Benedict; Fabian, … - In: European journal of operational research : EJOR 271 (2018) 1, pp. 341-356

Persistent link: https://www.econbiz.de/10011882891

A conceptual framework for the adoption of big data analytics by e-commerce startups : a case-based approach

Behl, Abhishek; Dutta, Pankaj; Lessmann, Stefan; … - In: Information systems and e-business management : ISeB 17 (2019) 2/4, pp. 285-318

Persistent link: https://www.econbiz.de/10012139415

Can deep learning predict risky retail investors? : A case study in financial risk behavior forecasting

Kim, A.; Yang, Y.; Lessmann, Stefan; Ma, Tiejun; Sung, M.-C. - In: European journal of operational research : EJOR 283 (2020) 1, pp. 217-234

Persistent link: https://www.econbiz.de/10012161963

Car resale price forecasting : the impact of regression method, private information, and heterogeneity on forecast accuracy

Lessmann, Stefan; Voß, Stefan - In: International journal of forecasting 33 (2017) 4, pp. 864-877

Persistent link: https://www.econbiz.de/10011746920

Real World Data Mining Applications

Abou-Nasr, Mahmoud - 2015

Introduction Mahmoud Abou-Nasr, Stefan Lessmann. Robert Stahlbock, Gary M. Weiss What Data Scientists can Learn from History Aaron Lai On Line Mining of Cyclic Association Rules From Parallel Dimension Hierarchies Eya Ben Ahmed, Ahlem Nabli, Faıez Gargouri PROFIT: A Projected Clustering...

Persistent link: https://www.econbiz.de/10012401979

Customer-Centric Decision Support

Lessmann, Stefan; Voß, Stefan - In: Business & Information Systems Engineering 2 (2010) 2, pp. 79-93

Classification analysis is an important tool to support decision making in customer-centric applications like, e.g., proactively identifying churners or selecting responsive customers for direct-marketing campaigns. Whereas the development of novel classification algorithms is a popular avenue...

Persistent link: https://www.econbiz.de/10011001346