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Harnessing a ‘Currency Matrix’...
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21
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11
Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams
Ruyter, Ko de
;
Jong, Ad de
;
Wetzels, Martin
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 470-487
Persistent link: https://www.econbiz.de/10003926601
Saved in:
12
Individual differences in motivation to praticipate in online panels : the effect on response rate and response quality perceptions
Brüggen, Elisabeth
;
Wetzels, Martin
;
Ruyter, Ko de
; …
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
3
,
pp. 369-390
Persistent link: https://www.econbiz.de/10009160893
Saved in:
13
B2B channel partner programs : disentangling indebtedness from gratiude
Pelser, Jan
;
Ruyter, Ko de
;
Wetzels, Martin
;
Grewal, Dhruv
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 660-678
Persistent link: https://www.econbiz.de/10011422468
Saved in:
14
More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan
;
Ruyter, Ko de
;
Friedman, Mike
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
Saved in:
15
Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel
;
Daryanto, Ahmad
;
Ruyter, Ko de
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
Saved in:
16
Decomposing the effect of supplier development on relationship benefits : the role of relational capital
Blonska, Agnieszka
;
Storey, Chris
;
Rozemeijer, Frank
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1295-1306
Persistent link: https://www.econbiz.de/10010227754
Saved in:
17
The extended transportation-imagery model : a meta-analysis of the antecedents and consequences of consumers' narrative transportation
Laer, Tom van
;
Ruyter, Ko de
;
Visconti, Luca M.
; …
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 797-817
Persistent link: https://www.econbiz.de/10010253804
Saved in:
18
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Saved in:
19
Me, myself, and future generations : the role of affinity and effectiveness in the creation of consumer environmental stewardship (CENS)
Hensen, Niek
;
Keeling, Debbie I.
;
Ruyter, Ko de
; …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 389-406
Persistent link: https://www.econbiz.de/10011485884
Saved in:
20
Making SENS : exploring the antecedents and impact of store environmental stewardship climate
Hensen, Niek
;
Keeling, Debbie I.
;
Ruyter, Ko de
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 497-515
Persistent link: https://www.econbiz.de/10011563228
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