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Brand diagnostics: Mapping branding effects using consumer associative networks
Henderson, Geraldine R.; Iacobucci, Dawn; Calder, Bobby J. - In: European journal of operational research : EJOR 111 (1998) 2, pp. 306-327
Persistent link: https://www.econbiz.de/10006669393
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New Media Interactive Advertising vs Traditional Advertising - The current hype on "interactive advertising" is that it will change the world as we know it. This study explores the...
Bezjian-Avery, Alexa; Calder, Bobby; Iacobucci, Dawn - In: Journal of advertising research 38 (1998) 4, pp. 23-32
Persistent link: https://www.econbiz.de/10006521989
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Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Moon, Sangkil; Bergey, Paul K; Iacobucci, Dawn - In: Journal of marketing 74 (2010) 1, pp. 108-108
Persistent link: https://www.econbiz.de/10008347417
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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Whan Park, C; MacInnis, Deborah J; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-18
Persistent link: https://www.econbiz.de/10008716276
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Antecedents and consequences of adaptive selling confidence and behavior: a dyadic analysis of salespeople and their customers
Román, Sergio; Iacobucci, Dawn - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 363-383
Persistent link: https://www.econbiz.de/10008403958
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Does Intraorganizational Network Embeddedness Improve Salespeople's Effectiveness? A Task Contingency Perspective
Üstüner, Tuba; Iacobucci, Dawn - In: The journal of personal selling & sales management 32 (2012) 2, pp. 187-207
Persistent link: https://www.econbiz.de/10009970789
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Mediation analysis and categorical variables: The final frontier
Iacobucci, Dawn - In: Journal of consumer psychology : the official journal … 22 (2012) 4, pp. 582-595
Persistent link: https://www.econbiz.de/10010021680
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Mediation with categorical variables compleat
Iacobucci, Dawn - In: Journal of consumer psychology : the official journal … 22 (2012) 4, pp. 603-605
Persistent link: https://www.econbiz.de/10010021684
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Trusting and Monitoring Business Partners throughout the Relationship Life Cycle
Kusari, Sanjukta; Hoeffler, Steve; Iacobucci, Dawn - In: Journal of business-to-business marketing 20 (2013) 3, pp. 119-138
Persistent link: https://www.econbiz.de/10010161679
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OPINION: CUSTOMER SATISFACTION FABLES
Iacobucci, Dawn; Grayson, Kent; Ostrom, Amy - In: Sloan management review 35 (1994) 4, pp. 93-96
Persistent link: https://www.econbiz.de/10006338027