Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Year of publication: |
2010
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Authors: | Moon, Sangkil ; Bergey, Paul K ; Iacobucci, Dawn |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 74.2010, 1, p. 108-108
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