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Statistical perceptual maps : using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling

Iacobucci, Dawn; Grisaffe, Douglas B.; DeSarbo, Wayne - In: Journal of marketing analytics : JMA 5 (2017) 3/4, pp. 81-98

Persistent link: https://www.econbiz.de/10011855256

Service performance-loyalty intentions link in a business-to-business context : the role of relational exchange outcomes and customer characteristics

Briggs, Elten; Grisaffe, Douglas - In: Journal of service research : JSR 13 (2010) 1, pp. 37-51

Persistent link: https://www.econbiz.de/10003959015

Generation Y’s Ethical Ideology and Its Potential Workplace Implications

VanMeter, Rebecca; Grisaffe, Douglas; Chonko, Lawrence; … - In: Journal of Business Ethics 117 (2013) 1, pp. 93-109

Generation Y is a cohort of the population larger than the baby boom generation. Consisting of approximately 80 million people born between 1981 and 2000, Generation Y is the most recent cohort to enter the workforce. Workplaces are being redefined and organizations are being pressed to adapt...

Persistent link: https://www.econbiz.de/10010990062

Examining the Impact of Servant Leadership on Sales Force Perforamance

Jaramillo, Fernando; Grisaffe, Douglas; Chonko, Lawrence; … - In: The journal of personal selling & sales management 29 (2009) 3, pp. 257-276

Persistent link: https://www.econbiz.de/10008274440

Examining the Impact of Servant Leadership on Salesperson's Turnover Intention

Jaramillo, Fernando; Grisaffe, Douglas; Chonko, Lawrence; … - In: The journal of personal selling & sales management 29 (2009) 4, pp. 351-366

Persistent link: https://www.econbiz.de/10008319497

Does Customer Orientation Impact Objective Sales Performance? Insights from a Longitudinal Model in Direct Selling

Jaramillo, Fernando; Grisaffe, Douglas - In: The journal of personal selling & sales management 29 (2009) 2, pp. 167-178

Persistent link: https://www.econbiz.de/10008245879

Everything you always wanted to know about SEM (structural equations modeling) but were afraid to ask

Iacobucci, Dawn - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 673-680

Persistent link: https://www.econbiz.de/10003936194

Structural equations modeling : fit indices, sample size, and advanced topics

Iacobucci, Dawn - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 90-98

Persistent link: https://www.econbiz.de/10003958615

Rejoinder to commentators on structural equations modeling primers : Bentler, Bagozzi, and Fabrigar, Porter, and Norris

Iacobucci, Dawn - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 226-227

Persistent link: https://www.econbiz.de/10003981599

The quality improvement customers didn't want

Iacobucci, Dawn - In: Marketing through minefields, (pp. 121-160). 2008

Persistent link: https://www.econbiz.de/10003813888

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