Although the value of online product recommendations is well established, the relative value of retargeted recommendations (based on individual users' past viewed products) over crowd-based generic recommendations (based on co-views and co-purchases of the crowd) is unclear. Moreover, there is...

The effect of collaborative filter-based product recommendations ‒ a popular tool for optimizing online sales – can widely vary across products with different attributes. While the product features and their interactions can have a highly nonlinear influence on the effect of recommendations,...

The rapid advancement and adoption of blockchain technology has heralded an explosive growth of Initial Coin Offerings (ICOs) as a new and popular fundraising approach for blockchain start-ups. To advertise their project before the ICO and to motivate blockchain individuals to invest in the...

We conduct a field study on a prominent US health insurance firm to examine how customizing a product affects firm’s cost to serve the customers through its call center. In our setting, the product is a complex health insurance policy. Firm incurs substantial cost in serving the customers...

Department: Industrial Engineering and Operations Research.