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Creating and detecting fake reviews of online products

Salminen, Joni; Kandpal, Chandrashekhar; Kamel, Ahmed … - In: Journal of retailing and consumer services 64 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013209474

Conversion potential : a metric for evaluating search engine advertising performance

Jansen, Bernard J.; Clarke, Theresa B. - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 142-159

Persistent link: https://www.econbiz.de/10011760760

Forecasting the nearly unforecastable : why aren't airline bookings adhering to the prediction algorithm?

Thirumuruganathan, Saravanan; Jung, Soon-gyo; Robillos, … - In: Electronic commerce research 21 (2021) 1, pp. 73-100

Persistent link: https://www.econbiz.de/10012543720

How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation

Salminen, Joni; Mustak, Mekhail; Sufyan, Muhammad; … - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 677-692

Persistent link: https://www.econbiz.de/10014537354

The Brand Effect of Key Phrases and Advertisements in Sponsored Search

Jansen, Bernard; Sobel, Kate; Zhang, Mimi - In: International journal of electronic commerce : IJEC 16 (2011) 1, pp. 77-107

Persistent link: https://www.econbiz.de/10009799301

Do players communicate differently depending on the champion played? : exploring the Proteus effect in League of Legends

Şengün, Sercan; Santos, Joao M.; Salminen, Joni; … - In: Technological forecasting & social change : an … 177 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013345865

Will they take this offer? : a machine learning price elasticity model for predicting upselling acceptance of premium airline seating

Thirumuruganathan, Saravanan; Al Emadi, Noora; Jung, … - In: Information & management : the internat. journal of … 60 (2023) 3, pp. 1-13

Persistent link: https://www.econbiz.de/10014303430

Persona preparedness : a survey instrument for measuring the organizational readiness for deploying personas

Salminen, Joni; Nielsen, Lene; Bahloul, Malik; … - In: Information technology and management 25 (2024) 2, pp. 173-198

Persistent link: https://www.econbiz.de/10015080412

Location-aware real-time recommender systems for brick-and-mortar retailers

Zeng, Daniel; Liu, Yong; Yan, Ping; Yang, Yanwu - In: INFORMS journal on computing : JOC 33 (2021) 4, pp. 1608-1623

Persistent link: https://www.econbiz.de/10012796956

Determinants and Effects of Self-profiling on People’s Engagement with Native Advertising in Social Media : a Self-disclosure Perspective

Yang, Yanwu; Zhang, Jun; Gao, Ting - 2021

The effect of self-profiling on advertising responses remains unexplored. This research proposes a conceptual model examining the path from self-profiling (i.e., nickname and avatar) and its antecedents to advertising engagement from the perspective of self-disclosure. The research model has...

Persistent link: https://www.econbiz.de/10013233065