Purpose: We model group advertising decisions, which are the collective decisions of every single advertiser within the … a proposed simulation framework named EXP-SEA (Experimental Platform for Search Engine Advertising) supporting … experimental studies of collective behaviors in the context of search engine advertising.Design: We implement the EXP-SEA to …

Advertising efforts mainly aim to build broader brand image and increase sales. In the online context, widely …-successful sponsored search advertising (SSA), which predominantly employs performance-based schemes (e.g., pay-per-click), has been … urgently called for. This paper is among the first attempts to formalize both types of advertising effects and the related …

Although it is widely acknowledged that ad rankings matter in sponsored search advertising (SSA) in both academia and … industry, its potential effect on people’s attitudes toward advertising remains as an overlooked issue. This study proposes and … tests a conceptual model examining the role of ad rankings in determining advertising attitudes in the SSA context. Moreover …

This paper provides a comprehensive study of the structure and dynamics of online advertising markets, mostly based on …

.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of … search ads decreased). Revealed preference data reject that users are, overall, averse to search advertising targeted to them … across a diverse set of searches. At the margin, users prefer the search engine with the higher level of advertising. On the …

Sponsored search advertising is ascendant -- Jupiter Research reports expenditures rose 28% in 2007 to $8.9B and will … continue to rise at a 26% CAGR, approaching 1/2 the level of television advertising and making it one of the major advertising … that frequent clickers place a greater emphasis on the position of the sponsored advertising link. We further find that …