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Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche

Maiwald, Anna; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2014) 2/2014, pp. 8-16

Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...

Persistent link: https://www.econbiz.de/10010420965

Financing of media firms: Does competition matter?

Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars - 2005

monopoly media firms choose to be completely financed by consumer payments, competition may lead the media firms to be financed … by advertising as well. The closer substitutes the media firms’ products are, the less they rely on consumer payment and … the more they rely on advertising revenues. If media firms can invest in programming, they invest more the less …

Persistent link: https://www.econbiz.de/10010284274

A welfare analysis of "junk" information and spam filters

Falkinger, Josef - 2008

rejected up to the consumer him/herself. -- global information society ; advertising ; junk information ; spam filter …

Persistent link: https://www.econbiz.de/10003894049

Pricing the eyes of passersby : the commodification of audience attention in US public spaces ; 1890 - 1920

Sherman, Zoe - In: Review of radical political economics 46 (2014) 4, pp. 502-508

Persistent link: https://www.econbiz.de/10010478156

Not so flexible cable

Haberern, Lauren; Coleman, Linda Jane - In: International journal of business and economics 16 (2017) 3, pp. 269-272

Persistent link: https://www.econbiz.de/10011973047

Advertising Competition in the Free-to-Air TV Broadcasting Industry

Ivaldi, Marc; Zhang, Jiekai - 2017

This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … French TV advertising market is of the Cournot type. Further, we provide empirical evidence that the price-cost margin is not …

Persistent link: https://www.econbiz.de/10011657182

A welfare analysis of "junk" information and spam filters

Falkinger, Josef - 2008

This paper analyses the equilibrium effects of individual information filters. Information is modelled as advertisements which are distributed across a population of consumers with heterogeneous preferences. An advertisement that provides knowledge about a product with little or no utility for a...

Persistent link: https://www.econbiz.de/10010315500

Product Warnings, Debiasing, and Free Speech: The Case of Tobacco Regulation

Jolls, Christine - In: Journal of Institutional and Theoretical Economics (JITE) 169 (2013) 1, pp. 53-78

cigarette advertising and packaging in the United States. Debates over the permissibility of these new mandated health warnings …

Persistent link: https://www.econbiz.de/10010828404

Who benefits from resale-below-cost laws?

Matsushima, Noriaki; Miyaoka, Akira - 2013

We investigate the effect of banning resale-below-cost offers. There are two retailers with heterogeneous bargaining positions in relation to a monopolistic manufacturer. Each retailer sells two goods: one procured from the monopolistic manufacturer and the other, from a competitive fringe. In...

Persistent link: https://www.econbiz.de/10009750420

Perfect competition, market power, and contestability

Budzinski, Oliver; Stöhr, Annika - 2024

distinguishable types. This contribution explains absolute market power (single-firm monopoly and dominance), collective market power … market entries to discipline the behavior of powerful incumbents on monopoly or dominance markets. Recently, contestability …

Persistent link: https://www.econbiz.de/10014536299