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, Pakistan and Sri Lanka. Design/methodology/approach – This paper studies the inter‐linkages between stock markets of India …, Pakistan and Sri Lanka. Daily closing levels of the benchmark indices in the three countries are taken for a period of January …) Granger causes Karachi Stock Exchange (Pakistan) and Colombo Stock Exchange (Sri Lanka), the vice versa is not true. These …
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regarding various brands. Design/methodology/approach – Data were collected from 100 university students in Pakistan belonging …
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Purpose – The purpose of this paper is to study brand credibility, customer loyalty and the impact of religious orientation in the Pakistani setting. Design/methodology/approach – In a study of 263 respondents, exploratory and confirmatory factor analyses were conducted in order to check the...
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Punjab, Pakistan. The collected data have been analysed through thematic analysis. Findings – Thematic analysis revealed six …, the study proposes useful insights that will help in devising consumer-led advertising policies in Pakistan. Originality …
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disclosure practices in three South Asian countries, namely, India, Pakistan and Bangladesh. Design/methodology/approach – The …
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Purpose This study aims to examine the impact of terrorism on return and systematic risk of Pakistan’s equity … utilities) risk and return in Pakistan, using the multiscale beta approach ( ) and the MODWT methods.  …
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