Galea Enriquez, C. - In: European Journal of Marketing 6 (1972) 2, pp. 130-135
Compares marketing approaches in 12 countries for wheat, coffee, cocoa, citrus and bananas, in some major product countries. Looks at Australia for wheat marketing along with Canada and the USA; coffee marketing is covered by Kenya, Uganda and Brazil; cocoa marketing is covered by Ghana, Nigeria...