With social and digital media reshaping the way business is conducted, and the number of companies embracing the new social medium, this book revisits CSR practices from a digital perspective. The volume explores the impact and influence of the new 'social' on responsibility and its feasibility,...

Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such...

Cover; Half Title; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; Notes on contributors; Protest public relations: communicating dissent and activism -- an introduction; The chapters of this book; Defining protest, dissent, and activist PR; Conclusion; References; 1...

With the discourse on sustainability and ethical issues both on- and offline gaining more attention from media and non-media actors, there is a need for researchers to inquire how corporate social responsibility is communicated by corporate foundations via the Internet. This paper investigates...

Existing scholarly work on corporate social responsibility (CSR) frequently emphasizes either normative/ethical claims about social progress or instrumental/strategic claims about corporate effectiveness, yet less often acknowledges the moral conditions of those undertaking CSR within a specific...