Park, Jaekyung; Nam, Yunja; Choi, Kueng‐mi; Lee, Yuri; … - In: Journal of Fashion Marketing and Management: An … 13 (2009) 3, pp. 372-393
Purpose – The purpose of this paper is to identify the relationships between consumers' body types and characteristics such as shopping orientation, past experience with fit problems, attitudes toward internet shopping and attitudes toward 3‐D body scanning. Design/methodology/approach –...