Vilcekova, Lucia - In: Journal of marketing and consumer behaviour in emerging … (2016) 2, pp. 75-81
the traffic of individuals to certain media. By gaining a better understanding of how Millennials perceive credibility … with 190 respondents - Millennials - was conducted to determine how they perceive the credibility of various media types … most credible medium for the Millennials is the Internet, especially because of its activity, ability to act fast …