Purpose: This paper aims to examine the effects of design sources (user design vs. company design) on customers’ perceived value (perceived self-improvement and perceived uncertainty) and consequently purchase intention, as well as the moderating effect of brand strength in the context of...

In a recent issue of this journal, L.L. Johnson and D.P. Reed (J and R) address an important regulatory issue concerning the 'economy of scope' of integrated broadband networks versus separate voice and cable TV networks. However, we do not believe that the technical question of economy of scope...