User design as a double-edged sword : exploring perceived self-improvement and uncertainty in purchasing utilitarian products
Year of publication: |
2022
|
---|---|
Authors: | Chen, Chunfeng ; Zhang, Depeng ; Lu, Kevin ; Wang, Catherine L. |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 5, p. 744-760
|
Subject: | Brand strength | Mental accounting | Perceived self-improvement | Perceived uncertainty | User design | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Risiko | Risk | Produktgestaltung | Product design | Markenführung | Brand management |
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