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Principle-based stakeholder marketing : insights from private triple-bottom-line firms
Mish, Jenny; Scammon, Debra L. - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 12-26
Persistent link: https://www.econbiz.de/10003979287
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From green marketing to marketing for environmental sustainability
Scammon, Debra L.; Mish, Jenny - In: The Oxford handbook of business and the natural environment, (pp. 347-365). 2012
Persistent link: https://www.econbiz.de/10009387476
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A heavy burden of identity : India, food, globalization, and women
Mish, Jenny - 2007
Persistent link: https://www.econbiz.de/10003500100
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Federal Trade Commission Bureau of Consumer Protection, 1978 - 1979
Scammon, Debra L. - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 2, pp. 205-208
Persistent link: https://www.econbiz.de/10010439113
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Four among seven : midway in the history of Journal of Public Policy & Marketing's horizon
Scammon, Debra L. - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 1, pp. 72-75
Persistent link: https://www.econbiz.de/10009235123
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The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Peñaloza, Lisa; Mish, Jenny - In: Marketing theory 11 (2011) 1, pp. 9-34
Persistent link: https://www.econbiz.de/10008988888
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Marketing's contributions to a sustainable society
Mish, Jenny; Miller, Alexandria - In: Marketing and the common good : essays from Notre Dame …, (pp. 153-174). 2014
Persistent link: https://www.econbiz.de/10009774182
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Resources and capabilities of triple bottom line firms : going over old or breaking new ground?
Glavas, Ante; Mish, Jenny - In: Journal of business ethics : JOBE 127 (2015) 3, pp. 623-642
Persistent link: https://www.econbiz.de/10010503922
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Hippies, hummer owners, and people like me : stereotyping as a means of reconciling ethical consumption values with the DSP
Barnhart, Michelle; Mish, Jenny - In: Journal of macromarketing : examining the interactions … 37 (2017) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10011657500
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The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Peñaloza, Lisa; Mish, Jenny - In: Marketing theory 11 (2011) 1, pp. 9-34
Persistent link: https://www.econbiz.de/10009870752