Social media have radically shifted the way people relate with each other and with organizations in technology-mediated ways; few areas are being impacted more strongly than Human Resources or Personnel Management. Attraction of candidates, internal communication with employees, communication...

We provide a practical guide to designing, conducting, and analyzing experiments using social media platforms. First, we discuss the benefits and challenges of using the targeting capabilities of advertisements on social media to recruit participants for a large class of experiments. Next, we...