This paper aims at examining the mediating role of online based-brand community (OBBC) through social media platforms (SMP) given the interplay of consumers' purchasing attitude in a virtual space. To do this, an online survey was used to gauge the views of online consumers so as to establish...

This paper is a concatenation of the penultimate versions of the first and last chapters of the book A Historiography of Contemporary Economics, edited by Düppe and Weintraub, to be published by Routledge Press in late 2018. The volume itself collects commissioned essays on recently developed...

This paper argues that the value of social media in knowledge (KM) can be evaluated on the basis of how social media helps to overcome four generic knowledge problems - i.e. uncertainty, complexity, ambiguity and equivocality. Drawing upon the relevant KM and social media literature, the paper...

Dynamic development of the Internet and electronic devices favours also its use in the marketing activity of enterprises what manifests itself in dynamic development of e-commerce or the use of the Internet for communication. Aim of this article is to evaluate the possibility of using Internet...

Venezuela has seen an unprecedented exodus of people in recent months. In response to a dramatic economic downturn in which inflation is soaring, oil production tanking, and a humanitarian catastrophe unfolding, many Venezuelans are seeking refuge in neighboring countries. However, the lack of...

There is growing evidence that face-to-face interaction is declining in many countries, exacerbating the phenomenon of social isolation. On the other hand, social interaction through online networking sites is steeply rising. To analyze these societal dynamics, we have built an evolutionary game...

The emerging use of social media fundamentally changes the communication and interaction of humans. Social media applications enable customers to present their thoughts, opinion and ideas through user generated content in social networks and make them visible for a big crowd. Therefore, social...

We study the impact of Internet and social media presence on the market power of small, local banks in Poland. We observe that small banks, which generally embraced new distribution and communication channels considerably later than the large commercial banks, had to forego a portion of their...

Social media open up new possibilities for firms to exploit information from various external sources. Does this information help firms to become more innovative? Combining firm-level survey data with information from firms' Facebook pages, we study the role that firms' and users' activities on...

Brand presences on social network sites (SNSs) like Facebook, Twitter, or Google+ form important communication tools for marketers in the social media environment. Engaging the consumer in an ongoing dialogue via brand fan pages, especially on Facebook, becomes more and more important. However,...